The twenty-first century is all about social media and fitness. If you take a close look at the chronology, you will experience how pretty faces of the actors started falling short when bodybuilding started stepping in the early 2000s’. Later, fitness has taken everyone with a jolt and with an intention of looking great and staying healthy many of the people flooded towards gyming. Now, coming back to yet another amazing gift of the century. Social Media, everything is now a click away. This means these two are working perfectly in sync and giving much room to the health-conscious people for keeping up with the regime along with gyms to expand their business.
Here are a few tips for the gym and health club owners to make the best out of the internet and make it work in their best interest.
● Take about your customers, not your brand
People like sharing social media postings that make them appear attractive. Assist them in making a good impression! Showcase their examples of success, accomplishments, and anything else that makes them appear intelligent, successful, amusing, or helpful. Posts about people breaking personal records, winning challenges, or overcoming barriers are all popular. This form of material will be far more likely to be shared by your followers, especially if they know the individual being mentioned.
● Go for the referral programmes
Referral programmes are usually a good method to get new clients. A potential gym member is invited to join a social media group by a member of the community. So far, everything has gone well. Make sure you reward both new and existing members when they sign up.
● Give people a gym buddy
For users, social media creates a sense of community and allows them to meet new people. Make the most of this opportunity to market your fitness centre. There are fitness industry trends such as group exercise where it is feasible to rapidly and simply construct a fitness environment and share it on social media. Not everyone has access to a gym buddy, and we may be hesitant to join a gym due to a lack of a partner.
● Create competitions
A social media contest may be an effective approach to create leads (as well as increase brand awareness). Choosing a meaningful reward is crucial to organising a successful contest. It's critical to select something that will appeal to your unique target market. Furthermore, if you choose something that is universally appealing (such as an iPad or Amazon coupons), you may draw a large number of participants, but they may not be interested in your products or services.
● Introduce your clients to the point system
Why not use social media to demonstrate your appreciation for your members? Consider implementing a point system. Points can be awarded for things like likes, tags, and posts. These points may be redeemed for protein bars and other items. Assume a member loves two postings, shares one, and leaves a nice Yelp rating. This might earn you 10 points, which you can then use to book a sauna or tanning session.
● Invest on marketing
Putting money into advertising will increase the reach and effect of whatever you're promoting. It's quite successful since you can exactly target your ideal client. You may select to promote posts, such as the ones we've highlighted above if you're using Facebook. This will boost the number of individuals who notice the ads in their news feeds and interact with them.
Through all these tips, you will surely be able to gain more business!